Founded by brothers Jeremy and Keston Muijs, The Grown Alchemist is a science-driven skincare line created in Melbourne, Australia during 2009
What do they mean by alchemy?
Through experimentation and engineering, alchemy is a practice that predates modern chemistry. Alchemy centers around the transformation of simple substances into something ideal, medicinal, or useful. Nowadays, alchemy would probably be known as biotechnology. Biotechnology combines biology and engineering to create new products and technologies.
For instance, “baking bread is an example of biotechnology because it combines yeast (i.e. a living organism) with natural ingredients like wheat to create a desired product. Thus, even though fermentation is a process found in nature, this natural process can be optimized to create a product that betters humankind.
When it comes to skincare, this could mean using living organisms like probiotics to improve skin health and using the skin’s natural processes to unlock the potential of certain ingredients. For instance, because benzoyl peroxide releases oxygen upon contacting the skin, it can be used to reduce acne bacteria, a material that cannot tolerate oxygen. Thus, a natural process becomes an acne treatment. This is how biotechnology in skincare works, and The Grown Alchemist creates effective skincare based upon this ethos.
Why Australian skincare?
The themes of Australian skincare coincide with biotechnology. Australian skincare places an emphasis on potent antioxidants, vitamins, and gentleness. It also emphasizes sun protection and how the environment can enhance skincare. Want to know even more benefits? Here are four core features about Australian skincare you may have not known.
Natural oils + Using the power of our natural environment.
In a humid environment, skincare with a variety of oils can become sticky on the skin. But, in a dry and warm environment like Australia, the skin’s sebum spreads further across the face because of increased fluidity (It becomes less thick). When this happens, sebum combines better with the antioxidant oils in skincare. Then, they travel further downwards and moisturize the deeper layers of your skin.
Antioxidants + Adaptogens
Antioxidants destroy DNA-damaging particles on the skin and the vitamins. Australian skincare typically has an abundance of antioxidants.
Highlights:
What’s new with The Grown Alchemist?
Cassandra actually did a Grown Alchemist meet and greet on 11/11, her birthday!
@grownalchemist Last night we had the honor of hosting @Cassandra Bankson to celebrate her birthday in the new London store 🖤 #grownalchemist #grownalchemistlondon ♬ original sound - Grown Alchemist
She even got to try the signature Grown Alchemist facial and IV drip, and she is so excited to see the innovation to come! These treatments are available at some of their retail lab locations!
Facial and IV Drip
Grown Alchemist Flagship store. Soho, London.
